Analytical Methods

 Project Handling       Analytical Methods


Ceresana Analytical Methods


When developing a study, we apply all established methods of analysis. Our proficiencies include, for example:


Competitor Analysis

Compilation of relevant profiles of current and potential competitors, and additional analysis of the competitors regarding strengths, weaknesses, strategies, objectives, etc.


Market Analysis

Evaluation of market volumes, development potentials, market shares, price developments, product life cycle phases, the competition situation, etc. for miscellaneous product groups at the national and worldwide levels


Customer Analysis

Analysis of current and potential customers concerning satisfaction, requirements, socio-demographic criteria, etc.


Market Due Diligence

Analysis of markets and companies as well as review of planning, data sources, and success factors


Environmental Scanning

Identification of relevant market developments and market specific qualities, for example (possible) market entry of suppliers, technological innovations, and established entry barriers


Market Segmentation and Target Group Analysis

Segmentation of the whole heterogeneous market in homogenous sub-segments and evaluation of profitable target groups


Positioning Strategies

Assessment of your position on the market in comparison to competitors and development of optimal positioning strategies



Comparison of processes and products of your company with competitors or leaders in other branches, and thereupon constructive formulation of improvement possibilities



Analysis of opportunities and threats resulting from market dynamics, in relation to the strengths and weaknesses of your company. Derivation of strategies to secure long-term competitiveness


Scenario Planning/ Simulation

Conception of alternative future scenarios which indicate possible developments and depict potential effects on your company (for example, development of demand, price evolution for raw materials, market entry of new competitors, legal restrictions)



Integrated evaluation of products regarding relevant and desired product characteristics, on behalf of customers

If you are interested in a single-client study from Ceresana, we would be glad to establish contact with you, without commitment. We guarantee complete privacy in the handling of your information.