Decoration and Protection: Ceresana Examines the Global Market for Paints and Coatings in the Automotive Industry

The automotive industry is a dynamically growing market for paints and coatings: Global vehicle stock already amounts to almost 1.3 billion units and more than 95 million new registrations are currently added every year. Traditionally, the automotive sector is highly exigent regarding quality and properties of the coatings that are utilized. For the first time, the market research company Ceresana analyzed the market for automotive paints and coatings in regard to coating layers, application areas, technologies, and product types in detail. “Global demand for these high-performance coatings amounted to almost 3.1 million tonnes in 2016”, says Oliver Kutsch, CEO of Ceresana. “The current study registers the coating of all parts that are produced either by suppliers or by vehicle manufactures themselves and are used in road vehicles, both for new production as well as for spare parts.”

Market Study: Automotive Coatings

Coating Against Rust

The analysts of Ceresana expect demand for series coating to increase worldwide by 3.7% per year – considerably stronger than the segment refinishing coating. The latter includes complete, partial, and single part coating. These are used in case of damage, for used car coating as well as special coating for new vehicles in plants or at the retailer’s. Coating of vehicles can be divided into the stages cathodic electrodeposition, car underbody protection, and application of primer surfacers, basecoat, and clearcoat. In regard to quantities, basecoat is the most important coating layer, followed by electrodeposition coating. Basecoat is a colored layer and determines the visual appearance of the complete coating to a large extent. The main purpose of the electrodeposition coating is the protection of the car body against corrosion. By means of primer surfacers, imperfections in the surface are offset – over 380,000 tonnes are utilized worldwide for this purpose.

Use of Solvents Increasing Despite Concerns

Ceresana thoroughly analyzed the market for automotive coatings as well as the demand for individual coating types (acrylic, polyurethane, epoxy, others) and technologies (solventborne / waterborne & others). The most frequently used product type for street vehicles are acrylic coatings, followed by systems based on polyurethane. Sales of PUR products in particular account for an above-average growth. Solventborne coatings keep binding agents and pigments liquid. During past decades, substantial efforts were made to reduce or stop emissions during hardening due to health and environmental reasons: There has been intense research on developing paint systems containing only few or no solvents. Nevertheless, Ceresana expects global demand for solventborne coatings to continue to increase by 2.4% per year until 2024.

The Study in Brief:

Chapter 1 provides a presentation of the global market for coatings in the automotive industry – including forecasts up to 2024. Data on demand and revenues are analyzed for the regions Western Europe, Eastern Europe, North America, South America, Asia-Pacific, the Middle East, and Africa.
Chapter 2 provides market data for the 16 most important countries, that is, country-specific information on demand and revenues. Demand is analyzed in detail in regard to coating layers, application areas (OEM coating / refinishing coating), technologies (solventborne / waterborne & others), and individual product types.
Chapter 3 thoroughly examines the several coating layers in automobiles: electrodeposition coating, primer surfacer, basecoat, clearcoat. These layers are split by both the world regions and the most important countries.
Chapter 4 deals with demand for the particular types of coatings: epoxy, polyurethane, acrylic, and other types.
Chapter 5 provides profiles of the largest manufacturers of automotive coatings – clearly arranged according to contact details, turnover, profit, product range, production sites, and profile summary. Detailed profiles are provided for 53 producers, such as PPG Industries, Akzo Nobel N.V., The Sherwin-Williams Company, Sika AG, RPM International Inc., Kansai Paint Co., Ltd., KCC Corporation, WEG S.A., and Nippon Paint Holding Co., Ltd.

Further Information:

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