Electric motor, hybrid, or hydrogen? A revolutionary transition stirs the world of transportation. Car manufacturers, suppliers and new challengers are competing for the electric, carbon-neutral, and fully interconnected mobility of the future. Established industrial locations with millions of workers now have to reinvent themselves. However, electrification is not only rapidly changing the automotive industry. Innovative technologies and new business models are transcending old industry boundaries: Telecom companies have become interested in car sharing, supermarkets are competing with gas stations by offering charging stations, cars as electricity storage units and vehicle-to-grid systems are promoting renewable energy, chemical companies are supporting lightweight construction, and major Internet companies are working on autonomous driving.
The market research company Ceresana has examined the rapidly growing European market for electrically powered passenger cars, i.e. battery electric vehicles (BEV) and plug-in hybrid vehicles (PHEV).