Hybrid & Electric Cars Market Report – Europe


This study is currently being compiled. We plan to publish the 1st edition in March 2021.


The automotive industry switches to electricity

Norway is the first country in the world, where in 2020 more electric cars were sold than vehicles driven by gasoline or diesel. In addition to established producers such as Volkswagen, Tesla, Nissan and BMW, the winners there also include still largely unknown manufacturers such as MG ZS and Polestar from China. The electrification of road traffic is making rapid progress: car producers from Germany, France, the United Kingdom and other European countries have entered the worldwide race towards more sustainability. The market research company Ceresana has examined the entire European market for electrically powered passenger cars, i.e. for battery electric vehicles (BEV) and plug-in hybrid vehicles (PHEV). Not only the up-to-date figures on production, trade and registration of these vehicles are considered, but also the expansion of the charging infrastructure and the political and legal factors influencing the market for electric cars.

New skills, new competition

The challenges for the established automotive industry are enormous: New competitors from the electronics and software sector are shortening innovation and market cycles. Electric cars require far fewer components than vehicles with internal combustion engines. Their key components are primarily the electric engine, the electric power control unit (EPCU), the traction battery system and the charging system. Because of the still high weight of batteries, the lightweight construction of bodies and other components is particularly important for electric cars: fiber-reinforced plastics and light metals such as aluminum or magnesium are reducing energy consumption. The world's thirst for oil is increasingly replaced by high demand for lithium, rare earth metals and other raw materials needed for electrification.

State aids are push-starting the future of transportation

Tax reductions and privileges for electric vehicles are not everywhere as great as in pioneering Norway, where sales of petrol-powered cars are to be banned already by 2025. But almost all European countries have introduced financial and legal incentives for buying low-emission vehicles. Even comparatively poor states, such as Romania, Greece or Slovakia, are offering generous grants and loans for the purchase of electric cars. At the same time, CO2 emissions from internal combustion engines are increasingly subject to higher vehicle taxes, tolls, parking or insurance fees. The requirements of the European Union are a major driver of electromobility. Its “Green Deal” is about to further tighten the limit values for greenhouse gas emissions. Large European projects for battery cell production are intended to reduce the technological gap to Asian manufacturers.


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