Conditions of use and Data Protection Policy

1. Copyright

2. Copyrights

3. Disclaimer

4. Data Protection Policy

5. Google

1. Copyright
This website is operated by Ceresana e.K. Unless specifically stated otherwise below, Ceresana e.K. reserves all rights in or deriving from the website. This shall apply, in particular, to text, pictures, and graphics, including their appearance on the website. Ceresana e.K. shall permit the viewing and downloading of all website content only for information purposes, for non-commercial purposes, and for personal use. The copyright forbids, in particular, the amendment, reproduction, translation, and storage on other media of such content, including in electronic form. Ceresana e.K. shall be entitled to change, supplement, delete the website in whole or in part, or to temporarily or permanently cease its operation at any time, according to its own discretion and without liability.

2. Copyrights: brands, headings, logos
The brands, headings, and logos etc. used on the website are, unless otherwise specified, protected by copyright held by Ceresana e.K. or its licensors, irrespective of whether or not they are marked as such, or bear the ® symbol. In addition, other brands owned by cooperation partners of Ceresana e.K. may appear on the website. These brands are wholly subject to the provisions of trademark law as currently applicable and to the ownership rights of the registered owners concerned. Third parties are prohibited from the use of such trademarks.

3. Disclaimer
The utmost care has been taken in the construction of this website. The information contained on this website has been checked for correctness. Notwithstanding, no liability can be accepted for the correctness or otherwise and accuracy of the information contained. No liability is accepted for direct or indirect damage arising pursuant to the use of the website, unless this has been caused by deliberate intent or gross negligence. Access to the website and use of the documents which can be accessed from there shall be at the user's own risk. In the event of the user being referred to other websites operated by third parties by the website, Ceresana e.K. shall accept no responsibility for such websites or their content and shall accept no liability for the availability of such references or their content.

4. Data Protection Policy
Ceresana is aware of how important it is for you that your privacy is protected whenever you visit one of our websites. We take the protection of your personal data extremely seriously. We therefore wish to inform you about what data we store, when we do so, and how we use this data. With this in mind, we would like to use this Privacy Policy to make you aware of our data protection measures.

Data Capture
You can always use our online presentation without disclosing your personal data. Whenever our website is accessed, the following data is stored for backup and optimization purposes:

- IP address
- Date and time of the request
- Time zone difference to Greenwich Mean Time
- Content of the request (specific page)
- Access status/ HTTP status code
- The amount of data transferred per request
- Website from which the request originates
- Browser
- Operating system and its interface
- Language and version of the browser software

Although this data could potentially enable identification, it is not used to identify individuals. While it may be used for statistical purposes, individual users remain anonymous. Where data is passed on to external service providers, we ensure that data protection regulations are observed by means of appropriate agreements with such external service providers, as well as by means of technical and organizational measures.

Collection and Processing of Personal Data
Personal data will only be collected if you voluntarily provide us with this data, such as when registering for something, filling in forms, sending e-mails, ordering products and services, making inquiries, or requesting material.

We will only use the personal data collected from you to provide you with the desired products and services or for other purposes for which you have granted your consent, unless other statutory requirements apply. Where data is passed on to external service providers, we once again ensure that data protection regulations are observed by means of contractual arrangements, as well as by means of technical and organizational measures.

Use of Contact Forms
Ceresana offers you the option of getting in touch with us directly via the contact forms provided. You can provide the following information in this regard:

• Title
• First and last name(s)
• E-mail
• Company
• Phone number
• Street address
• Country, state, zip code, town/city
• Message

Use of Cookies
“Cookies” are used in some areas of our website to enable us to provide you with more personalized services. Cookies are identifiers that can be sent from a Web server to your computer in order to identify you for the duration of your visit. Most browsers are set to automatically accept cookies.

We are using only "transient cookies", which are automatically deleted when you close your browser. These are mainly session cookies. These store a "session ID", which is used to assign various requests submitted by your browser to a single session. As a result, your computer can be recognized when you return to our website. Session cookies are deleted when you log out or close your browser.


Your Rights

You have the following rights vis-à-vis us in respect of your personal data:

• The right of access
• The right of rectification or erasure
• The right of restriction of processing
• The right to object to processing
• The right of data portability

If you wish to exercise your rights, please contact our Data Protection Officer. It is sufficient to send an e-mail to the e-mail address stated in the company’s legal notice.

Data Retention
We will only store your personal data for as long as necessary to perform a service that you have requested or for which you have granted your consent, unless no other legal obligations apply.

Security
Ceresana implements technical and organizational security measures in order to protect the data you have provided against accidental and intentional manipulation, loss, and destruction, as well as unauthorized access. In the event that personal data is collected and processed, this information will be transmitted in encrypted form to prevent misuse of the data by third parties. Our security measures are revised continuously in order to keep pace with technological developments.

Contact Us
If you have any problems, questions, or suggestions, please contact us. Due to the ongoing development of the Internet, it is necessary to amend our Privacy Policy every so often. We reserve the right to amend it accordingly at any time.

5 Google

5.1 Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics cookies are stored based on Art. 6 (1) (a) GDPR. The website operator has a legitimate interest in analysing user behaviour to optimize both its website and its advertising.

a) IP anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

b) Browser plugin

You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

c) Objecting to the collection of data

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics. For more information about how Google Analytics handles user data, see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

d) Outsourced data processing

We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

e) Demographic data collection by Google Analytics

This website uses Google Analytics' demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section "Refusal of data collection".

5.2 Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behaviour on one device (e.g. your mobile phone), on other devices (such as a tablet or computer). Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion. You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/. The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) GDPR. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analysing anonymous user behaviour for promotional purposes. For more information and the Google Privacy Policy, go to: https://www.google.com/policies/technologies/ads/.

5.3 Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google"). As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page. Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics. Conversion cookies are stored based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analysing user behaviour to optimize both its website and its advertising. For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://www.google.de/policies/privacy/. You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Ceresana eK
Oliver Kutsch
Mainaustr. 34
78464 Constance
Germany
info@ceresana.com