Study Methodology

Production and trade

Production volumes

Production data on regions, countries and companies are collected systematically. We evaluate numerous regional databases and statistical offices. Parallel to this, our experienced experts analyze annual reports of individual producers and directly contact companies to obtain detailed information. In the final stage, the collected data are checked for plausibility by analyzing the demand for intermediate products in the respective regions and countries.

How can you use the production data?

You will recognize which quantities are produced in which country, which companies are active in the respective countries and consequently where the best production conditions are. We simplify your search for new procurement markets and sales opportunities. Pursue the development of whole value chains - from raw materials to final products.

Production capacities

In advance of a study, our staff does research about production capacities of all major companies of the respective market, including capacities of individual locations, from joint ventures and subsidiaries. Also, all capacity expansions that are announced for the future and planned projects are recorded. Besides company specific news, press releases and annual reports, data of specialist portals and associations are evaluated. After that, this information will be verified by sending provisional profiles for checking purposes to the companies.

What can you do with the data on production capacities?

Our detailed data on capacities of producers as well as data on the actual production show you at an early stage, where overcapacities or production shortages become apparent. If you depend on intermediate products or raw materials, you can adjust to potential oversupply or supply shortages in a timely manner. What are the intentions of your competitors or suppliers? What effects do capacity expansions have on supply and demand?

Trade volume

We collect our data from numerous regional statistical authorities as well as from transregional external trade databases. We clearly arrange this great amount of individual data from all over the world. Here, it may occur that different statistical offices use different classifications and names for the examined products. Also, the required product may only be included in a major category. To determine the actual trade volume in this case, we examine supply and demand for the whole market. In a next step, data will be checked through a comparison with retail prices. Plausibility will also be guaranteed by a check calculation of consumption and production numbers.

What can you do with the trade data?

Information on imports and exports show you: Which countries are net importer - Where is export worthwhile? Which regions are net exporter - where can be imported from? Are there potentials for the expansion of domestic or foreign production or for forward or backwards integration? What effects do imports and exports have on supply and demand of the individual markets?

Demand and trends

Demand volume

With the help of our structured, multistage approach to record and analyze demand volume in the countries we examine, we ensure a well-founded calculation. Based on production and trade numbers that we obtain from statistical authorities and economic associations, we determine a basic value for demand of a country or a region. These data on demand are verified through detailed examination of the intermediate products as well as of the following application areas (bottom-up/top-down approach). To create exact models for those check controls, we evaluate specialist literature and numerous databases for every study. This way, we develop a full picture of the value chains of the respective markets and calculate relevant input factors and coefficients. In addition to that, we refer to our own extensive Ceresana database, in which expertise from 15 years of industry market research is collected.

How can you use the data on demand?

With the help of our data, you can determine the market volume of your current and future markets. Compare your sales figures of the respective country or region with the overall demand of the respective markets and determine your market shares. Improve your sales planning, thanks to our well-founded growth prospects for the different countries and regions.

Demand in individual applications areas

When calculating the overall demand of a product within a country or a region, usually also demand data for individual application areas are determined (see ratio "demand volume"). First, we determine major application areas as well as the most dynamic markets and industries with the help of specialist literature, expert interviews and information on associations. After that, we analyze downstream industries. Thereby, we quantify in which way and to what extent the respective products are processed. Furthermore, we include decisive trends and regional differences of the markets into our analyses. We also include company information on sales volumes of the largest market participants into our calculations.

How can you interpret the demand volume of each application area?

Compare the shares of the different application areas with regard to the overall demand with the arrangement of your company's product range. Identify possible growth areas for new products. In which possible customer industries have you not promoted your products yet. Do product innovations have an effect on the demand in individual application areas?


As a solid basis for our prognoses, we present information on relevant trends and important innovations, both quantitatively and qualitatively. Our sources are, among others, specialist literature, relevant online portals, trade fairs, meetings and conferences. Furthermore, we also use press releases, newsletter and expert interviews for our research.

How can you profit from trend analyses?

Gain a comprehensive overview of issues of the future for your markets. Observe the legal and political framework. Are there entry barriers for new suppliers? Get inspirations for the extension of your portfolio. Identify new niche markets. Will disruptive technologies revolutionize your industry? How does the demography end economy of the different world regions develop?

Revenues and prices


A region's revenues are determined by demand volume and average prices of the respective countries (for calculation see demand volume and prices). For checking purposes, the collected information of annual reports and association notifications are considered. Numerous further data as well as revenues are clearly presented with graphics and tables in the Ceresana studies.

What can you derive from these revenue figures?

Compare your revenues with revenue figures of different countries and world regions: How well is your market position? Find out which regions offer the best opportunities to gain market shares.


For the different products, we analyze price data from different specialist databases for prices. We also calculate import and export prices from trade data. In a last stage, these values are checked with data from our Ceresana database. This database contains historic price series for upstream and downstream products and margins of examined products.
The analysis of price developments is implemented by a bottom-up calculation. Under the assumption of various scenarios of raw material, operating and fixed costs as well as of technological trends, production costs are forecasted. On the basis of data on margins as well as of current and future supply and demand situation, we calculate the prices for individual products and product groups.

What advantages do you have from our price analyses?

Compare your own sales prices with worldwide and regional market prices. Establish intern sales prognoses with our data for the development of prices and demand. Where are the most favorable production costs? Where are the largest profit margins? Protect yourself against possible price increases through contracts or new suppliers. What consequences do changes of raw material prices have for your industry?

Company profiles

Our Ceresana database contains more than 1,000 company profiles, which have been collected through many years of work of industry market research. Not only do we evaluate public information, especially specialist portals, but also do we regularly contact the companies directly. For each study, profiles are systematically updated to guarantee that our clients receive the newest information. The relevant data of the respective study in particular, are presented in detail for every company.

How can our company profiles help you?

Find new business partners: clients, suppliers, cooperation candidates or candidates for acquisition. With the detailed data on competitor companies and their activities, you can improve your competition analysis. Recognize strengths and weaknesses of other market participants. Which joint venture or which subsidiary belongs to which company?