A comprehensive, systematic, and methodical basis, throughout all steps of preparation of our studies (single-client and multi-client), is a basic fundamental for us. Through our many years of experience in the branch, we know how to compile studies which contain relevant market information, are objective, practical, and have a focus towards implementation. This way, you are able to obtain a complete and reliable perspective on your competitive situation and future market development.
When developing a study, we go through the following process:
The cycle of study development by Ceresana
In the Planning Phase, we initially determine the purpose of the new study. From there, an individual course of action is developed in order to highlight the specific attributes of each market. Additionally, we plan the use of resources. Finally, the primary aspects are established with regard to researched markets, application areas, and product categories. Above all, your benefit remains the central factor: Our purpose is to assist you in reaching your targets. Extensive quality control, which accompanies each step, helps us to complete this objective.
When conducting Research, we utilize a multitude of authoritative, international information sources. Among other things, we use our comprehensive and frequently updated databases, containing information on markets, market participants, products, and technologies. Additionally, we consult with companies active in the associated market, and carry out expert interviews. We also remain in contact with the most important industry associations.
In the Analysis Phase, we examine and select the collected data, and verify the consistency of the gathered information. Furthermore, we consult current publications on market developments and innovations. Through doing this, we are able to guarantee the greatest possible accuracy and reliability of our information.
Using the Evaluated information, our next step is to analyze the Current Situation of the selected market. In this phase, our objective is to take the vast amount of information and create a clear and understandable view of the market situation. With the current situation as our foundation, we then utilize qualitative and quantitative measures to develop a Prognosis of future development. With regard to these forecasts, emphasis is placed on the areas of production and demand development, the competitive situation, technological innovations, and price development.
In Documentation, we prepare relevant knowledge in an objective manner. There is a significant emphasis placed here on the structure and comprehensibility of the data's presentation, in order to provide you with a quick and global overview of all important perspectives.
Accompanying every step in the process of study development is a constant quality check. This allows us to secure a maximum level of quality with our studies. Via the structure of Quality Management, we strive to constantly improve the excellence of our studies.