Analytical Methods

When developing a study, we apply all established methods of analysis. Our proficiencies include, for example:

Competitor Analysis

Compilation of relevant profiles for current and potential competitors, and additional analysis of the competitors regarding strengths, weaknesses, strategies, objectives, etc.

Market Analysis

Evaluation of market volumes, development potentials, market shares, price developments, product life cycle phases, the competition situation, etc. for miscellaneous product groups at the national and worldwide levels

Customer Analysis

Analysis of current and potential customers concerning satisfaction, requirements, socio-demographic criteria, etc.

Environmental Scanning

Identification of relevant market developments and market specific qualities, for example (possible) market entry of suppliers, technological innovations, and established entry barriers

Market Segmentation and Target Group Analysis

Segmentation of the whole heterogeneous market in homogenous sub-segments and evaluation of profitable target groups

Positioning Strategies

Assessment of your position on the market in comparison to competitors and development of optimal positioning strategies


Comparison of processes and products between your company and competitors or leaders in other branches, and thereupon constructive formulation of improvement possibilities


Analysis of opportunities and threats resulting from market dynamics, in relation to the strengths and weaknesses of your company. Derivation of strategies to secure long-term competitiveness

Scenario Planning/ Simulation

Conception of alternative future scenarios which indicate possible developments and depict potential effects on your company (for example, development of demand, price evolution for raw materials, market entry of new competitors, legal restrictions)


Integrated evaluation of products regarding relevant and desired product characteristics, on behalf of customers

If you are interested in a single-client study from Ceresana, we would be glad to establish contact with you, with no obligation. We guarantee complete privacy in the handling of your information.