Market Studies - Packaging

In Western industrialized countries, it is hard to imagine unpackaged goods with the exception of very few sectors. The packaging industry is continuously responding to changes in consumer needs. A decisive current trend on the European market is an increasing demand for convenience products on the part of consumers. Stand-up pouches are an important growth segment on the market for flexible packaging. In many segments, flexible packaging made from biaxially oriented polypropylene (BOPP) or PET (BOPET) became much more important in the past. In the market study flexible packaging, Ceresana divided the demand of the different countries by the packaging materials polyethylene (PE), polypropylene (PP), polyethylene terephthalate (PET), polyvinyl chloride (PVC)other plastics, paper as well as by aluminum.

There is no other packaging material that provides better conditions for reprocessing and further processing like metal. For this reason, steel sheet and aluminum are good options for packaging producers as well as for consumers. The market study rigid metal packaging examines the European market for rigid and semi-rigid metal packaging (including secondary packaging and transport packaging). Types of packaging such as cans, tubes, other containers (bowls, boxes, cartons, bottles, mugs, canisters, hobbocks, buckets, barrels, IBC's etc.) are analyzed as well as other caps and closures of metal. Ceresana's analysts expect the European market volume for rigid metal packaging to account for around 284 billion units in 2021.

Caps and closures are an important part of packaging and containers such as bottles, canisters, cans, tubes, stand-up pouches and beverage cartons. For these everyday objects, plastics gain in importance as traditional fabrics like aluminum, tinplate, glass or cork are increasingly substituted. Within the application areas, mainly the segment cosmetics/pharma reveals above-average growth rates. The market research institute Ceresana forecasts demand for plastic caps and closures to increase by 4.9% until 2020. For plastic caps and closures, the European market as well as the worldwide market was analyzed. The European market for caps and closures of the material plastic, metal and cork is examined in the market study caps and closures. Researchers at Ceresana expect demand for caps and closures to increase to approx. 460 billion units in 2021.

Bags and sacks in Europe are mainly made of polyethylene films, of other plastic films, of plastic strips as well as of paper. Polyethylene (PE) is the by far most common material for the production of bags and sacks. However, individual materials may account for highly different market shares in various applications. This study divides the market into the segments carrier bags, garbage bags and sacks, heavy duty and industry sacks, food packaging and the group of other applications. Analysts at Ceresana forecast sales volume of bags and sacks in Europe to amount to approx. 9.12 million units in 2020.

With a share of approx. 73%, films of polyethylene (HDPE, LDPE, LLDPE) account for the major part of the market for plastic films. However, BOPP (biaxially oriented polypropylene) and PET films have been gaining market shares due to their usage for high-quality packaging and are generating high growth rates. In the market study plastic films, Ceresana analyzes the most important film types like films made of polyethylene (PE), polypropylene (PP), polyethylene terephthalate (PET), polyvinyl chloride (PVC) and other plastics (polystyrene, polyamide, polyester, polyvinyl butyral, etc.).

Also the global market study plastic containers and the Europe study on plastic bottles belong to the group of analyzed packaging by Ceresana. Ceresana also analyzed the individual global and European market as well as trends and future developments. Demand development as well as revenues and production volumes are analyzed for each individual region and for each individual type of packaging. In addition, the most important application areas for each packaging type is described in detail. Furthermore, Ceresana creates profiles of individual producers, which show data on revenues, profits, product range, production sites and capacities.